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The Gruffalo x BabyBoo

We are thrilled and so excited to announce our latest collab with one of our all time favourite picture book characters based on the best selling picture book by Julia Donaldson and Axel Scheffler – you’ve guessed it, The Gruffalo is our latest launch. We’ve got lots more planned for 2024 but to kick off we have some stunning bibs and blanket designs for you.

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